Publisher Curve Digital and developer Echo Chamber Games and the NHS Blood Transfusion are getting together to promote blood donation to video gamers across with world with a physics-based dating game, Table Manners. The trailer features below:

The aim of the partnership is to encourage certain types of people to start donating blood for such issues as victims of burns, car crashes and to treat patients with cancer. The most needed donors are Males with O Negative, B Negative and A negative blood types though all donors are welcomed and encouraged to donate blood.

Below is a statement from Nadine Eaton the Head of Blood Donor Recruitment for NHS Blood and Transplant:

 “All our donors are amazing. But we need more than 68,000 men to start donating blood this year. This is not about recruiting as many donors as possible – it’s about getting the right gender mix. We’re thrilled that ‘Table Manners’ tongue in cheek gameplay will reach new audiences and inspire them to save lives.”

Simon Byron, publishing director at Curve Digital said:

“When we learned that NHS Blood and Transplant were looking to inform new audiences about the need for more blood donors, we jumped at the chance to help them. Table Manners like every other game out there has the power to reach and engage in a way other mediums cannot. We’re proud to have a wide and diverse audience of gamers playing Curve’s games and welcome them all. If our partnership with NHS Blood and Transplant inspires a few people to register, then we’d be very, very happy indeed..”

What an absolutely wonderful cause!

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